Get the Most from the Meeting Pt.4

Five Dont's for your 60 second presentation

Five Dont's for Your BNI 60 Second Presentation

1. Don't make it up while other people are giving their 60 second presentations. Your 60 seconds should be something you have in the back of your mind throughout the week and you should prepare it well in advance. While other people are speaking, you need to be listening, otherwise, who's going to be listening when it's your turn?

2. Don't assume you can say everything you need to say in 60 seconds. Practice your performance. Write it down, either in bullet form or in full, and then say it aloud, leaving plenty of pauses, so you don't have to rush. You don't have to be word-perfect, but you will look much more professional if the audience can clearly see that you planned ahead. And a professional image only leads to one thing – more business. And don't make your presentation anything less than the full minite – you're paying to be here, so make sure you get every penny of value.

3. Don't turn your presentation into a list. Your company probably does at least 50 different things, but your 60 seconds will be best if you focus on one a week. You've got 50 weeks to cover everything and each one will be memorable if you bring it to life for people.

4. Don't ask to be introduced to "anyone". One of the members almost certainly knows someone who would make a useful contact or a future customer for you and it simply has not occurred to them yet. When you ask for an introduction, being specific helps them to put two and two together. So if you ask to speak to the President of a Rotary Club, you might find yourself thinking "Well, I don't know the President, but I my neighbour plays golf with him". Or you can say "I don't know him, but I do know the regional chair of the Girl Guides – would she be a useful contact?"

5. Don't bore people with statistics and facts – they can be useful, but facts tell and stories sell. There's nothing like the insight people get by hearing about what you do in a real life context – how you, personally, have touched the lives of another human being since we all met last week. Why they needed your help, what you did and what they said afterwards.

So, remember...

Don't make it up on the spot Do think about your 60 seconds all week
Don't leave it to chance Do make sure you can say what you want in 60 seconds
Don't make a list Do talk about one thing every week
Don't ask to speak to "anyone" Do be as specific as you can
Don't bore people with facts Do tell a story that brings your profession to life


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