Video: "The Rollercoaster"

Charlie Lawson and Dr Ivan Misner on the Secret to BNI Success


To be successful as a BNI member and really get the most from your membership to build your business, you don't need to learn how to close a sale, you need to learn how to train a sales force.

To illustrate this point, BNI's UK National Director Charlie Lawson goes in search of the owner of the world's scariest rollercoaster, Bea Specific.

And, says guest star Dr Ivan Misner, founder of BNI, the secret is: "specific is terrific".


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